That’s how one reader described what you’ll find here.
Another said it gave them “an excuse for feeling depressed.”
Third: “Obnoxiously on point.”
And honestly? Can’t say I disagree.
This is not content. This is refusal.
I created this space for people who miss meaning without the “next step” pitch. Who still believe in depth with play — untethered to productivity.
Who ask the strange, stupid questions where answers don’t come easy (or sometimes at all).
If that’s you, then hello there.
After a decade of crafting stories that spread through culture and building brands that rose above the algorithmic game, I decided to stop writing the stories designed to sell. The ones that plop right into a content strategy or a sales funnel.
Because we’re already drowning in those.
Enter signal versus self
We spend our entire lives absorbing signals.
From the internet, from culture, from the world around us, from the people who raised us. And somewhere in the middle of all that, there’s us — the self — trying to make sense of it all; trying to figure out which parts to hold onto, which to let go of.
That is the big ol’ nut signal versus self is attempting to crack, and it’s not as simple as smashing it wide open.
You’ll find essays (written and video) that decode culture, identity, memory, selfhood, art, internet weirdness, and just things that make me stop and go wait…wha?
There’s no “what’s in it for you”, no step-by-step solutions.
Only recognition.
For the meaning-makers
This newsletter is the companion to my YouTube channel under the same name.
They are creative playgrounds for me to ask stubborn, often weird, questions and dig for meaning out of unruly thoughts — in whatever length and format the ideas demand. Each platform offers its own experience, not chopped-up or recycled content for more reach. (This slightly unhinged essay explains why.)
When I’m ready to publish, what usually comes out is nonlinear, narrative-driven work that sprawls with intention and rewards slow-burn attention. It’s creative un-optimization, by design. Which is to say: human, messy, and emotionally tangled.
This page is already a part of it. If you’re still reading this, you’ve already stepped inside the work. Maybe you’ve refused too.
I create like this because I’ve already spent enough time letting the algorithm shrink the shape of my thinking or decide what counts as valuable.
Never again.
And so the work unfolds how it needs to — often slow, sometimes maniacal, but always intentional — and it takes as long as it takes. Here in my newsletter you might find:
🟩 Essays, observations, and narrative threads that extend thinking beyond my videos, or open entirely new doors.
🌀 Obsessive energy around ideas that have me pacing around for hours and rabbit holes I fell into right before bedtime and now can’t sleep…
🪞 Updates on new videos and sometimes B-side stories and diversions that didn’t make the cut (but still matter).
If you found me through YouTube, subscribing to this newsletter is the best place to stay connected to my work. If you found me some other way, dope.
Glad the internet still works sometimes.
